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51. The “A Long Time” Technique
Tell your potential subscribers how many years you have been publishing your e-zine. If you’ve been publishing it for a long time, people will assume your opt-in list has high quality information and will be valuable to them.
52. The “Personal Touch” Technique
Show your potential subscribers a picture of yourself on your subscription page and tell them a little about yourself. Pictures will give your list a personal touch that could persuade them to opt-in. You could tell them about all your personal and business accomplishments.
53. The “Gift Subscription” Technique
Tell your potential subscribers they can sign up someone else with a gift subscription when they subscribe. People will like it that you care about other people in their lives. Many people like to give things to people they know and love.
54. The “Work Involved” Technique
Tell your potential subscribers how long it takes you to write or compile each issue. People will see just how much work is involved in publishing your list or e-zine. It will give your list a highly perceived value.
55. The “Goes Both Ways” Technique
Tell your potential subscribers how many pages are in each issue. This can persuade people that a lot of information is more valuable or a small amount of information will save them time. It can go both ways.
56. The “What You Missed” Technique
Tell your potential subscribers the latest issue can be accessed within minutes of subscribing. People like to be rewarded instantly for filling out an opt-in form. They will want to see what they missed when they weren’t subscribed.
57. The “Only Mine” Technique
Tell your potential subscribers they will learn information that’s not found anywhere else inside your e-zine. People will realize that they will miss out on valuable information if they don’t opt-in to your list.
58. The “Stay Current” Technique
Tell your potential subscribers that your e-zine has the newest, most up-to-date information. People want information that isn’t outdated. They want to stay current on the latest news, trends, strategies, tips, products, etc.
59. The “Why Subscribe?” Technique
Tell your potential subscribers the benefits of subscribing to your list. Depending on your topic, it could be making money, losing weight, increasing sales, reliving pain, stopping addiction, improving relationships, increasing mind power, etc.
60. The “How Often?” Technique
Tell your potential subscribers they can choose how often they want to receive your e-zine or list. You could have an every day version, once a week version, twice a week version and a once a month version. You could combine all or most of the little versions into a bigger version.
61. The “Cold Hard Facts” Technique
Tell your potential subscribers each issue contains cold hard facts and is 100% accurate. People don’t want information that is wrong or based solely on opinion. They don’t want to take advice that could turn out making their lives harder.
62. The “Battle Tested” Technique
Tell your potential subscribers that the information in your e-zine content is proven and tested. People like information that has already been used. If it’s a fact that your information works, then it should work for them too and they will opt-in.
63. The “Autograph” Technique
Tell your potential subscribers they will get one autographed e-zine issue by mail when they subscribe. If you’re a famous marketer, it may tempt them to subscribe. You could even offer them a print subscription for a fee.
64. The “Ratio Of Visitors” Technique
Tell your potential subscribers the ratio of people that opt-in to your list. For example, 1 out of 3 visitors subscribe. People want to opt-in to popular lists, especially if the ratio is really high.
65. The “Plenty Of Ways” Technique
Tell your potential subscribers there are plenty of ways to subscribe to your list, like by e-mail, web form or one click. People like to have choice in certain matters. When you give them a choice, they are more likely to choose than walk away without subscribing.
66. The “How To” Technique
Tell your potential subscribers you publish how-to articles. People like to learn how to do things that will improve their lives, reach their goals, solve their problems, avoid failing or avoid pain, etc.
67. The “Top Ten” Technique
Tell your potential subscribers you publish top ten articles. People like to know the top ways to improve their lives. Here are some examples, “The Top 10 Ways To Lose Weight”, The Top Ten Ways To Increase Your Traffic”, etc.
68. The “Tip Me” Technique
Tell your potential subscribers you publish tip articles. People like to read short, to the point tips that will help them reach their goals. It saves them time reading through a bunch of fluffed up information.
69. The “Recent News” Technique
Tell your potential subscribers you publish news stories. People want to stay up-to-date on the most recent news stories that will affect their lives. You could even publish new press releases that are related to the topic of your list.
70. The “Interview” Technique
Tell your potential subscribers you publish interview articles. People like to hear advice from other people that know about the topic of your list. You could even list some of the upcoming people you will be interviewing.
71. The “Product Review” Technique
Tell your potential subscribers you publish product reviews. Many people like to read product reviews before they buy a new product. You could review a product and have your own affiliate link at the end of the review.
72. The “Web Site Review” Technique
Tell your potential subscribers you publish web site reviews. Many people like to read web site reviews before they visit a web site. They don’t want to waste their time surfing around for what they are looking for.
73. The “Personal Profile” Technique
Tell your potential subscribers you publish personal profiles. Many people like to read personal information about people that deal with the topic of your list. It could be stuff like their favorite music, movies, food, sports team, etc.
74. The “Word Game” Technique
Tell your potential subscribers you publish text games. It could be crossword puzzles, word finds, word scramblers, etc. You could publish them in your e-mail or have them click on a link to your web site to print them out. Another idea would be to make them interactive so they can play them on your web site.
75. The “Samples Of Products” Technique
Tell your potential subscribers you publish excerpts from other info products. Most people like to see samples of other people’s information products before they buy. It could be chapters, articles, software demos, etc.
76. The “Checklist” Technique
Tell your potential subscribers you publish helpful checklists. Sometimes people rather have a checklist of information so they can complete one step at a time. It helps them keep track of them accomplishing their final goal.
77. The “Calendar Of Events” Technique
Tell your potential subscribers you publish a calendar of events. Many people like to know about events that are related to the topic of your list. It could seminars, teleseminars, webinars, trade shows, concerts, classes, etc.
78. The “Q And A” Technique
Tell your potential subscribers you publish a question and answer section. Your current subscribers send you their questions and you could answer them in each issue. Your subscribers can actually be in control of what topics they want to know more about.
79. The “First Shot” Technique
Tell your potential subscribers that they will be the first to learn about the new products and services you release. People like to get the first shot at new products and affiliate opportunities.
80. The “Community Gossip” Technique
Tell your potential subscribers you publish content from your online community. You could allow new subscribers access to your list’s online community and tell them they could get published on your list and get some free publicity.
81. The “Transcripts” Technique
Tell your potential subscribers you publish transcripts of live events, classes and seminars. People that can’t make or afford to go to live events related to your list topic would really want to read them.
82. The “Questionnaire” Technique
Tell your potential subscribers questions that’ll persuade them to subscribe. Most people are raised or programmed to answer questions. They will automatically respond to your questions without realizing it. For example, “Do you want to earn more money?”
83. The “Free Advertising” Technique
Tell your potential subscribers they will get a free ad in your e-zine if they subscribe. Now this could give you way too many ads to publish. A way around this is to link to a web site that has all the free ads listed.
84. The “People Care” Technique
Tell your potential subscribers what their friends or family might say or think as a result of them opting-in. People care about what their friends and family think. For example, you could say: “Imagine how your kids will feel when you can afford the new pool?”
85. The “Common Sense” Technique
Tell your potential subscribers it is common sense to subscribe. For example, you could say something like: “Everyone knows you have to keep up-to-date with new technology in order to keep making money on the Internet.”
86. The “Private Access” Technique
Tell your potential subscribers they will get a free membership into your private web site when they subscribe. You could set up a password protected private web site for your subscribers only. You could keep it updated regularly with new information and free products.
87. The “Product For Ad” Technique
Tell other e-zine publishers you’ll trade them your products for running your e-zine ad. If you don’t want to pay for advertising, just barter. If you have a downloadable product, you could keep trading it over and over again without it costing you a lot.
88. The “Viral Article” Technique
Tell other e-zine publishers they can publish your articles with your resource box. You could contact other related e-zine or list publishers and see if they accept article submissions. Plus there are many article submission directories and submission software available today.
89. The “Opt-In Auction” Technique
Tell your potential subscribers about your e-zine on auction web sites. You could auction off a related item or product and advertise your e-zine on the same page. As you may know, some of the biggest auction sites get millions of hits an ad.
90. The “Listen To Me” Technique
Tell your potential subscribers that you offer an audio version of your e-zine or list. Many people don’t like reading all the time. They will be able to listen to it if they want. It will save them time and eye strain.
91. The “Watch Me” Technique
Tell your potential subscribers that you offer a video version of your e-zine or list. Many would rather watch someone tell them the information, like on news shows. They will be able to watch and listen to your information if they want.
92. The “Keyword Clicking” Technique
Tell your potential subscribers about your e-zine or list with pay per click ads. You only pay if they click on your link. You want your advertisement to be displayed under targeted keywords and phrases or on target web sites.
93. The “Free Directory” Technique
Tell your potential subscribers about your e-zine or list by submitting it to free e-zine directories. You want your e-zine description to be as persuasive as possible. You could use many of the tips in this publication to help you with that.
94. The “Customer Reminder” Technique
Tell your customers about your list or e-zine. You could include your e-zine ad on or with every product you sell. If it’s a physical product, you could insert a flyer in the package. If it’s a digital product, you could have the opt-in form linked to your web site or build it into the product.
95. The “Discount An E-mail” Technique
Tell your potential subscribers that you offer coupons or gift certificates to other products and services in every issue. They will want to subscribe and read every issue just to see how much money they can save.
96. The “Offline Myth” Technique
Tell people about your e-zine or list through offline advertising. It could be radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio books, etc. Just because they read offline ads doesn’t mean they don’t have a computer or access to the Internet.
97. The “Free Compliment” Technique
Tell your potential subscribers that anyone who gives you a testimonial for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can dramatically increase your authority and sales.
98. The “Back You Up” Technique
Tell a similar list or e-zine owner that you’ll host their back issues if they host yours. It will increase your subscribers, traffic and sales. It might be a little extra work and take up a lot of web space but can be well worth it.
99. The “I’ll Share” Technique
Tell a similar list or e-zine owner that you’ll share an opt-in form with them. People can opt-in for both your lists at your web site and their web site. You can also join many list building co-ops and co-registration services.
100. The “Publish And Grow” Technique
Tell a similar list or e-zine owner you will help manage and publish their list in exchange for getting your ad listed in each of their issues. You will be building your list and their list at the same time. It could double your subscription rate.
There’s no doubt that the topic of growing your opt-in list can be fascinating. Once you’re familiar with these ideas, you’ll be ready to take your business to the next level.
Don’t limit yourself by refusing to learn the details about building your opt-list. The more you know, the easier it will be to focus on what’s important.