Author Archives: Alex Yong

Networking Your Online Business

 

As a business owner, you probably feel like there’s always more you could be doing to grow your business. One of the best ways to do that is by networking. Unfortunately, many people think that it’s out dated and only works for those that run a more traditional brick and mortar business. They are under the impression that it won’t work as well for a virtual business owner, when in fact it can be extremely effective.

The good news is the Internet has changed the rules in terms of networking because it opens new opportunities much faster than the more traditional methods that we’re familiar with.

Networking is a very powerful tool that can help you become more knowledgeable, find new clients, and spread the word about your business. It’s all about forming relationships where you can share ideas and build beneficial business connections. The good news is that now going from one local event to another isn’t the only way to make new contacts. It’s easier than ever before to connect with people in your industry locally and even globally.

Not sure if networking is right for your business here are a few reasons why you shouldn’t ignore it even if you hate the idea of it.

– More business opportunities

This is the most obvious reason why people network in their business. When you get other business leads through networking, you can be fairly confident that they’re going to be high quality and can quickly turned into clients. It can open all kinds if new opportunities that you wouldn’t have had otherwise. Like, partnerships, joint ventures, speaking engagements, increased sales, and more.

– More contacts

As I’m sure you’ve heard before “it’s not what you know, it’s who you know” especially when it comes to business. When you connect with other people, you open yourself and your business up to so many beneficial resources. Not only do you get the person or company you network with, but you also get access to all of the people that they have in their network.

Having multiple groups of people, you can call on if needed, is important when it comes to building a strong business.

– Mentoring

This is a great chance for you to get to know people who have a wealth of knowledge and experience that they’re more than willing to share with you. You can learn so much from your network if you take advantage of it.

Positive effect

When you’re growing your business it’s important to surround yourself with positive people and having a network of like-minded, supportive, and positive people in your corner is an invaluable resource.

Networking isn’t always easy for everyone. There are people who naturally good at talking with others and find it quite easy to talk about what they have to offer. Then there are those that are terrified of the idea and would prefer to avoid it altogether.

If you happen to be in the latter keep in mind that it doesn’t have to be a horrible experience. When you prepare for it and go into it with a purpose, you’ll find that it will make an enormous difference in the success of your business.

The Fine Line between Internet Marketing and Spam

The Fine Line between Internet Marketing and Spam

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.  The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

All you need to know Start Blog Marketing

Whether you are new to blogging or not we always want more ideas to drive readers to our blog pages. Marketing your blog the right way will give you the results that you are looking for. You are going to find that you can not just make a blog, post in it a couple of times, and then expect for the world to find you. That just will not happen how much you wish for it. However, you can market your blog effectively, and get the results that you are looking for.

To begin blog marketing you first need a blog. The next step is to ensure that your blog is updated frequently. Post content in your blog regularly for the best results. Some will post once a day and others once a week. Whichever it is, be consistent with it and know that it will pay off to continue posting as you should. This is a great way to get started with blog marketing. You wont have a blog to market if you do not post in it regularly.

While most free blogs all look the same, you can make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional. You don’t want your readers to confuse your blog with others do you? If this is something that you are concerned about, you will definitely want to make sure that you change yours to make more personable. However, if you are not worried about it or concerned about it in the least, you can leave the design as one of the free templates that you see so frequently used.

Something else that will help you with your blog marketing is exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blog roll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor. This is a great way to market your blog that some do not think about or use. If you use this technique to get your blog seen, you will not be sorry. It is a trick you can even use to market your website.