Author Archives: Alex Yong

Get Your Customers to Promote You with These 6 Non-Pushy Tactics

Why are your customers not recommending you? If they are already choosing to be your customers, then it safe to say they like you. Maybe they just don’t have the time. We both know that time is made just for talking with friends and spreading the recent experiences with a particular business or product.

The reason they are not recommending you is because you are not making it easy enough. Below you will not only find seven ways to make it easy for them to recommend you, you will learn the art of encouraging your customers to recommend you while maintaining a non-pushy tone.

1. Encourage customers to write online reviews. Putting the power in the customer’s hands is key, especially when you have faith in your product and stand behind it 100%. So do not be afraid to incorporate a comment section and a 1-5 star rating system on each product you offer.

2. The power of the “refer a friend” script! It has been a long time since the refer a friend scripts made their way onto a website, but do not let that discourage you from adding them to your site. Remember, being different is what keeps you from blending in and becoming just another boring business.

3. Sharing with friends. Even if you do not choose to use the refer a friend option you still can include a button to allow a reader to share a blog or article with a friend. By just clicking the button, including the email they want to send it to, and clicking “submit,” they spread the word of you and increase your audience. Even if a user sees the button and does not choose to use it, the pure originality and nature of the button will inspire them to keep the article in their head. So later down the road, they might talk about the “interesting” article they read with their friends and choose to copy/paste the entire thing and send it off.

4. Use your “Tweet This,” “Like This,” and “PlusOne” buttons. Then encourage all users to share it. Imagine being able to double your tweets and likes simply by asking. This is another ridiculously easy way to get things moving and get the audience that you’ve always wanted.

5. The fun and fantastic fans. If you have fans that adore you and the things you or your product stands for, then put them to work. By adding buttons on their Facebook pages or websites, you let them add a whole new level of support. They can now share the enthusiasm they have for you and your product/service.

6. Create your special offer. For example, you might take your monthly service and use it to your advantage by incentivizing new customers to spread the word about you and your service. Telling them to refer you is a great method, but you might decide to offer them a one-month free deal for each paying customer they refer.

 

12 Unique Ways To Bond With Your Readers

Keeping a good relationship with your readers is certainly not an easy task because you have to deliver them much more than just mass emails or recycled ideas. You have to shine the light on them and include information that blows their minds with its value.

1. Listen to your readers. This might be the most obvious one that everyone says all the time, but even those who lecture other bloggers on the importance of it fail to do it themselves. Listen to your readers and give them what they want. Respond to comments, emails, and as many questions as possible. Also, follow them on social media and perhaps acknowledge them in some way to let them know that they are indeed #1 in your book.

2. Job leads are a win-win for everyone. The power of a job board has an amazing effect on viewer loyalty simply because taking a look at the new updated posts and reading the new content becomes so convenient and life-changing. Also, a reader that follows up on a job offer and gets the job adores you because you led them to it.

3. Commenters can do more. It does not take long to spot your most loyal followers if you pay attention to your comment section. Big chunks of text that show unwavering support for you are not exactly an everyday thing, and the names of the person or people doing the commenting will likely be easy to remember. In addition to responding to these loyal followers, you can bring them in as guest bloggers. They will undoubtedly love the entire process and never want it to end, and you will likely end up feeling the same way because massive articles with an entirely fresh perspective will appear in no time at all.

4. Crafting contests for the crazy fans. As previously mentioned, fans are always dying to get involved in what you do. Why not continue to give them more and more ways they can show their support and get involved? After all the goal is to build a relationship and the best way to do that is to make them as happy as possible. Create any type of contest you want. For example, describe life before the product in 20 words or find the best picture of your product possible. You can even branch out and create contests that have nothing to do with your product.

5. Skype new followers. A guaranteed way to create a life-long customer is to Skype them right after they made a comment on your blog, purchased a product or finished reading one your new articles. Once again, they will think “wow! That is so cool,” which will make them feel special.

6. The power of the shout outs. Much like the Skype tactic, using people’s names and bringing them up makes them feel very special, which strengthens the bond between you two. For example, in one of your blogs, you might say “Joe Smith asked me the following question the other day, and it inspired me to do some research.”

7. Being live has its advantages. Many people shy away from live webinars and podcasts because they are scared of messing up, but that is almost what the followers want to see. They want to see you be very relatable and they also would like to get on-the-spot answers from you about certain topics.

8. Sending them mail. A reader will likely never receive a personalized postcard or anything in the mail from the people they are subscribed to because nobody thinks outside of the box enough to do that. If you go ahead and do it, you almost immediately become their favorite person in the world because you significantly strengthen the relationship you have with them and show that you care for them as a new actively engaged person who puts them first.

9. Let them do the work for you. Writing a massive article like 100 tips to do _____ takes a ridiculous amount of time, but the result is that more and more people see it and cherish you because the information in it impacts them. You can title the post” “100 tips to do ____” and only include 20 of them. Your readers will love it because they have another way to show their support and become engaged in what you do. More importantly, you no longer have to come up with the other 80 ideas to finish the post.

10. The power of the forum. Some of the biggest followings come from the creator of the business or service who pushes the idea of everyone being a family and working together accordingly. The best tactic to create this type of feeling between you and your readers is to put up one or more forums.

11. Ask a question. You can toss out a question and get tens of thousands of different answers that blow your mind because they make the question that you initially thought was rhetorical completely the opposite. You can then take all the answers you receive and compile them in a video or post.

12. Barter with the readers. You never know who you are interacting with or the people who are reading what you put out unless you ask. So do not shy away from asking your readers to list their professions. You might even find a person that has a skill set you need and be able to construct a deal with that person that is very financially advantageous.

 

Tips to Maximize Your Pinterest Marketing

Are you looking to get more pins and repins? Do you want more traffic? Do you want to see your pins pinned more often? Here are some excellent tips to help you maximize your Pinterest marketing.

#1 Make Sure You Include the Pin It Button
Take advantage of Pinterest’s free widget to add a ‘Pin It’ button to your Tumblr, WordPress, etc. images. You can also add the widget to your Android or iOS app. You can customize it and it’s easy to get it up and working.

It makes it much easier for your visitors to share the content you have posted. They just have to click the button and choose which board they want to pin it to. Simple translates to more posts. You should keep track of the images that you use for your pin it button to see which ones do the best. It’s a proven fact that the ‘Pin It’ button will increase your pins.

#2 Create Pin Descriptions for Your Visitors
Visitors want simple and seamless. If you want to increase your repins and pins then give them that by pre-populating pin descriptions for them. Make sure your description is inspiring and interesting. Avoid those generic descriptions nobody reads or wants to post. Take advantage of the description space and watch your repins grow.

#3 Do What Pinners Do
If you want to be sure that your custom pin descriptions are used and that your pin buttons are taken advantage of, then you need to do what pinners do. Watch and learn. Checkout what pinners are doing and saying. Are they using keywords? Which ones? Are they promoting brands or giving helpful advice? The insight you gain from pinners can be very helpful in ensuring success for you.

#4 Take Your Popular Pins and Show Them Off!
Why not showcase your most popular pins? When your visitors pin your images, what they are saying is what you have to offer, your product, matters to them. Because of this trending images have become a good way to predict what will be most engaging on your site. You can leverage the best performing pins by sorting your images by the number of interactions and creating a top pin board on your Pinterest account.

Put these 4 tips into practice on your Pinterest account and you’ll get to enjoy the benefits real soon.