Category Archives: Traffic

Here’s How You Can Add More Power to Your Newsletter Content

It is no secret that email marketing offers one of the biggest returns for your time. However, the so-called “secrets” that make these emails impact readers and influence their decisions continuously are not so obvious. Here are 5 of the tips for strengthening your newsletter content:

1. Small, but powerful. Nobody wants to open an email and read a 3,000-word anything. A few decades ago that might not have been the case, but times have changed, and the attention span combined with everything else has made reading a few thousand words feel like the end of the world for some people. On the other hand, nobody wants to open up their email and get 1 or 2 sentences that are the exact opposite of the substantive points they are used to getting. Readers feel gypped or that they invested their time opening an email and getting nothing out of it when that happens. So what is the right length?

The thing to keep in mind when constructing an email is that you are always going to be pulling men and women in and trying to get them to the sales page. However, the same principle concerning attention span and wordiness applies here as well because an email with a ton of factual information about your product willlead the reader in getting lost. Some readers might love that, but that small chunk of people is getting smaller every day. The idea is to EDUCATE them with a little bit of information that tells them about your product or what your product has to offer them. Their natural curiosity will then lead them to your website. You are warming them up and then letting them come to you rather than you bombarding them.

2. Your kind of news. When constructing an email it never hurts to give your readers a news update that ties into your particular niche. Sure it takes a little extra work and a couple of minutes of thought, but readers will sink their teeth into the email because they are passionate about the niche just like you. In addition to giving them that quick update, you should also give them your latest offer or the new product that you are rolling out. The men and women who have used this trick year-after-year have benefited from it more each year. As the number of readers increases the idea of giving them a news update to strengthen the relationship works the exact the same way.

Keep in mind that you do not want to bombard them with your new product and only include a minor reference to a huge event relating to your niche. That is sure to annoy them and have them run away from your offer. If you cannot think of a recent news event that goes hand-in-hand with your niche then just don’t include it in the email. Putting nothing in the email is better than trying push two unrelated concepts together.

3. Problem-solving year-round. Opening an email and quickly learning how to fix a common problem or maybe even a long-term problem leaves readers feeling ecstatic and almost in debt to the person that shared this life-changing knowledge with them. (you) Even if you do not include an offer in your email, you will still produce the same result for many of your readers. However, kicking the email off with the problem that your product fixes and the ways it outperforms the competition is perhaps an even better way to guarantee quick sales and a massive growth of followers.

4. Hook & then reel. An excellent newsletter will get readers attention and keep their attention with stories that are very intriguing in general. Add that interesting article in with your readers who are major fans of your niche, and you have produced an article “too interesting” for them to pass up. So once they get hooked in that article, you can reel them in by giving them a link directly to you blog, which is where they will be able to finish reading the article. Just make sure you have the entire article on your blog so the readers can see it if they happen to go directly to your blog.

5. Just have fun. Everyone tends to say “just have fun” when it comes to the most serious topics, and of course, nobody ever has fun because the topic at hand is so serious. The “just have fun” idea can be taken literally when writing your emails. Just think about which email you would read first. The 2,000-word monster from your Uncle who rambles on for days everytime you see them or the 500-word email that flows perfectly and makes you laugh out loud. Keep that answer in mind when writing to your readers. They likely have enough serious topics staring them in the face every day and dragging them down. Have fun and try to look for ways to make the email funny.

Earn More Money in Your Internet Marketing Business With these 10 Techniques

You can always make more money if you take the right actions and have the right mindset. Six figures is certainly a realistic goal, and seven figures is a lot closer than you probably think it is.

1. Get serious about making money. Everyone seems to think that things will somehow magically go their way or that they are entitled to some type of special deal because of their hardships or their good intentions. That is just not the way things work at all unless you hit the lottery. More people tend to believe they have better odds of hitting the lottery than they do trying to make six or seven figures, which could not be farther from the truth. Just focus on the goal non-stop and the steps that need to be taken to make it happen.

2. Set money goals. Do you want to make $200,000 in the next 12 months? If you do, you certainly need to make goals and work toward those goals year-round. For example, $4,000 this week could be the goal, and if you only work five days, you would need to make $800 each day. The idea is to set goals that are attainable as well so do not set a 2 million dollar goal if you know you are struggling to make $2,000 per week. You might struggle with the previously mentioned goal of $800 per day. That is no problem. Just adjust the goal accordingly and make it realistic before you begin working toward it. You will find that it is much easier to earn just about any amount of money, no matter the amount when you set your mind to it and continually strive to achieve that goal.

3. Value your time. If you are earning $200,000 a year with an average of 40 hours per week, then you are making about $100 per hour. Always keep that number in mind and use it as a reminder whenyou are going through each day. For example, if you are playing a video game or watching 20 episodes of a TV series, you have to ask yourself “is this a good way to use my time?” If you honestly feel that it is then you should keep doing it, but if you answer that question with a “no” then you should do something more productive that is indeed worthy of your time.

4. Finding the right time. Everyone is different when it comes to productivity because everyone is very different on a biological level. For example, you might find that 2:30 a.m is the time when your body tells you to wake up and begin the day. However, another person in your same profession might find their most productive time to be 2:30 p.m. Experiment with the time that you feel the most productive and then use that time wisely by cutting out all of the possible distractions. (phone, email, etc…)

You can also maximize productivity by combining certain activities or learning to think a little outside of the box. For example, drinking coffeein the morning might be an excellent time to check emails and get everything moving. On the other hand, you can make wise decisions like choosing to call a client on the phone rather than meeting with them in person. If you save time while maintaining a good business relationship with a customer, then it is a win-win.

5. Outsource. You cannot do everything yourself 100% of the time and trying to do so will result in absolute chaos. Learn to rely on others when it comes to website building, posting in forums, writing, sending tweets, and other activities that do not necessarily require your specific skills. In other words, rely on other men and women to use their talents so you can focus on what matters and what will allow for significant progress to be made. Working ON your business as opposed to IN your business is the idea that keeps things moving forward and keeps clients rediscovering ways to invest their money and love your company as a whole.

6. Keep swinging with determination. A huge problem for everyone, especially internet marketers is they either focus their efforts on too many things at once and fail to adequately manage all of them or they are scared to branch out and pull some of their eggs out of the one basket they have going for them. Just imagine a batter that strikes out, loses their focus, and starts swinging with less confidence and might. Of course they will hit, but the ball will no longer be a homerun and they might of just cost the team an “out” because the ball didn’t go far enough. The same applies to the topic at hand.

Set a goal, create step-by-step instructions that make the goal attainable, and keep pushing until you reach that goal. You will find that things do not go your way or that things end up unfolding in the exact opposite of the way you planned in your head, but that is just the way life works. Do not get discouraged. Keep pushing forward with just as much determination and might as you did before the plan was compromised and strive to be a batter that follows the “swing for the fences” mindset and gets the “grand slam” despite their hitting percentage.

7. Do not be afraid to charge more. Many men and women are unaware of the value of the product or service they are offering, and their profits are greatly reduced as a result. For example, a $10 info product can almost always get a significant price bump that doubles or perhaps triples the initial price. After exploring that route, the power of bundling similar products together can be introduced. Bump the info product up to $30, combine it with a video priced at $50, and offer a $10 discount on the info product for a total $70 deal that makes the customer feel they are getting a great deal. There is no need to waste your time trying to sell every person from all over the world if you just bump prices up and begin focusing on different pricing variations and the success each one has.

8. Make the “old” not so old. Another problem that consumes countless hours of very talented individuals time and leaves them wasting tens of thousands of dollars worth of their time is creating. Creating is never very easy, and it is what keeps a business flowing. On the other hand, evaluating the validity or usefulness of content and saying that content from the past is “old” or “useless” means that more time has to be spent creating. The potential of the business is sometimes lost because of this failure to see that the content already on the table is still good enough to be marketed. So what do you do? All you have to do is restructure the old content and release it for customers. For example, blogs, interviews, etc… can all be used strategically to allow the clients to receive their daily dose of fresh information.

9. Specialize. One thing that continues to suck the life out of some of the most talented men and women is their inability to focus on one thing and realize how good they are at the one thing they focus on. For example, a business that teaches brand new businesses the ins and outs of marketing will make a small fraction of the profit that a company showing just dentists and orthodontists how to get more clients through internet marketing does. The same goes for doctors as well. Being a specialist that does one thing better than everyone else has the potential to make the previously mentioned two million dollar goal seem like peanuts.

10. Love your customers. Nothing is better than repeat clients who continually look for new ways to invest in you, while also sharing the word about how “great” you are with everyone they come into contact with. The trick to getting hundreds and maybe even thousands of loyal followers to do that on a daily basis is simple. You must treat every new customer no matter how small their investment is or how much they annoy you as if they are the most important thing in the world. Doing this will not only encourage that customer to spend more immediately, but it will also inspire that customer to feel special and further the relationship between you two. Keep in mind that you never know who you are dealing with until you treat them like gold and receive tens of thousands of dollars in return.

 

Get Your Customers to Promote You with These 6 Non-Pushy Tactics

Why are your customers not recommending you? If they are already choosing to be your customers, then it safe to say they like you. Maybe they just don’t have the time. We both know that time is made just for talking with friends and spreading the recent experiences with a particular business or product.

The reason they are not recommending you is because you are not making it easy enough. Below you will not only find seven ways to make it easy for them to recommend you, you will learn the art of encouraging your customers to recommend you while maintaining a non-pushy tone.

1. Encourage customers to write online reviews. Putting the power in the customer’s hands is key, especially when you have faith in your product and stand behind it 100%. So do not be afraid to incorporate a comment section and a 1-5 star rating system on each product you offer.

2. The power of the “refer a friend” script! It has been a long time since the refer a friend scripts made their way onto a website, but do not let that discourage you from adding them to your site. Remember, being different is what keeps you from blending in and becoming just another boring business.

3. Sharing with friends. Even if you do not choose to use the refer a friend option you still can include a button to allow a reader to share a blog or article with a friend. By just clicking the button, including the email they want to send it to, and clicking “submit,” they spread the word of you and increase your audience. Even if a user sees the button and does not choose to use it, the pure originality and nature of the button will inspire them to keep the article in their head. So later down the road, they might talk about the “interesting” article they read with their friends and choose to copy/paste the entire thing and send it off.

4. Use your “Tweet This,” “Like This,” and “PlusOne” buttons. Then encourage all users to share it. Imagine being able to double your tweets and likes simply by asking. This is another ridiculously easy way to get things moving and get the audience that you’ve always wanted.

5. The fun and fantastic fans. If you have fans that adore you and the things you or your product stands for, then put them to work. By adding buttons on their Facebook pages or websites, you let them add a whole new level of support. They can now share the enthusiasm they have for you and your product/service.

6. Create your special offer. For example, you might take your monthly service and use it to your advantage by incentivizing new customers to spread the word about you and your service. Telling them to refer you is a great method, but you might decide to offer them a one-month free deal for each paying customer they refer.