If you’re seriously interested in learning more about growing your opt-in list, you need to think beyond the basics. This informative report takes a closer look at things you need to know about list building.
It addresses some of the key issues for building your opt-in list. A careful reading of this material could make a big difference in how you think about list building.
1. The “Specific Date” Technique
Tell your potential subscribers they will get a free bonus for subscribing before a specific date. Tell them the bonus won’t be available after that date. You could also say they need to subscribe before midnight or the end of the day.
2. The “So Many Minutes” Technique
Tell your potential subscribers they will get a free bonus for subscribing in so many minutes. You could have a timer running down the time on your opt-in form. If they really like your bonus, they will subscribe before the time runs out.
3. The “Here’s Your Lesson” Technique
Tell your potential subscribers they will get a free e-course for subscribing. You could just publish each lesson on a daily autoresponder series. People like to take courses one lesson at a time. You could even include an ad with each lesson.
4. The “E-Report” Technique
Tell your potential subscribers they will get a free e-report for subscribing. You could write up a 5 to 12 page e-report that your subscribers would really be interested in. You could have it ready to download in PDF format on your “thank you for subscribing” page.
5. The “Tease Me” Technique
Tell your potential subscribers they will get a free sample chapter of an e-book you are selling if they subscribe. People like to get a sneak preview of products before they buy them. Even if they don’t buy your e-book, you’ll be able to sell them something else in the future.
6. The “Great Deal” Technique
Tell your potential subscribers they will get a coupon or discount to one of your products for subscribing. People love getting a good deal and all they would have to do is opt-in to your list or e-zine.
7. The “JV Discount” Technique
Tell your potential subscribers they will get a coupon or discount for someone else’s product if they subscribe. You could set up a joint venture deal with another information product seller. They would get sales and you will build your list quicker.
8. The “Worth It?” Technique
Tell your potential subscribers how much the free bonus for subscribing is worth. People will feel like they are getting a great bargain for opting-in. You could list the retail price or what other people are selling it for.
9. The “Virus” Technique
Tell your potential subscribers they will get a free e-book for subscribing. You could also include your e-zine ad in the e-book and allow them to give the e-book away or offer resell or master resell rights. It will become a viral marketing tool for your list.
10. The “Swipe Them” Technique
Tell your potential subscribers that they will get the private label rights to the articles or content of your list if they subscribe. People will be able to read and use your list content as they wish. There is a huge demand for private label content these days.
11. The “Republish It” Technique
Tell your potential subscribers that they can reprint or republish the articles or content of your list if they subscribe. People will be able to read and use your list content with your resource box included. You could include your e-zine ad under each article they republish.
12. The “Future Goals” Technique
Tell your potential subscribers the goals they will accomplish by subscribing to your e-zine. You could tell them how your information or content will help solve their problems, improve their life or get over their obstacles.
13. The “Future Problems” Technique
Tell your potential subscribers the goals they won’t accomplish if they don’t subscribe to your e-zine. You could tell them how not reading your information or content could cause future problems or make their life worse.
14. The “Prize Fest” Technique
Tell your potential subscribers what prizes they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get one of your products for free. Also, you could have them complete a certain action to be in the contest.
15. The “Las Vegas” Technique
Tell your potential subscribers how much money they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get a cash prize. You could have many cash prizes, like $100 for 1st place, $50 for 2nd place and $25 for 3rd place.
16. The “Fast Forward” Technique
Tell your current e-zine subscribers to forward your e-zine to their friends, family or associates. If they like it, they’ll end subscribing too and forwarding it to their circle of acquaintances. It’s a viral form of word-of-mouth marketing.
17. The “See It Everywhere” Technique
Tell your potential subscribers to subscribe on any page of your web site. You want to put your opt-in form or pop up on every page of your web site. The more times people see it, the higher the percentage of people will be who will subscribe.
18. The “Multiple Choice” Technique
Tell your potential subscribers they can choose between text, PDF or html format. People that like text may not want to subscribe to an e-zine that just offers html. You can lose an awful lot of subscribers by not offering two or more options.
19. The “My Credentials” Technique
Tell your potential subscribers your business credentials. People don’t want to opt-in to a list that doesn’t have the experience or authority to really give them the information they need and want. They just don’t want an ad with every email.
20. The “Confidentiality Agreement” Technique
Tell your potential subscribers you will keep their subscription information confidential. People don’t want you to share, rent, lease or sell their contact information. They want you to protect their privacy at all costs.
21. The “100% Pure” Technique
Tell your potential subscribers your content is 100% original. People subscribe to a lot of lists that just publish articles that are found all over the Internet. If you can’t always offer 100% original content, at least publish some once in a while to keep your subscribers loyal.
22. The “Look Who’s Here” Technique
Tell your potential subscribers about the famous, expert or reputable people who have subscribed to your e-zine. Most people are followers rather than leaders. They want to model themselves after people they respect, admire and look up to. People will think your list must be good if so-and-so subscribed to it.
23. The “Believe Them” Technique
Tell your potential subscribers about the testimonials or endorsements that you’ve receive from other subscribers. They will see all the benefits those people received from being on your list. People will believe other subscribers’ advice before they believe you.
24. The “Collect Them All” Technique
Tell your potential subscribers you offer a free bonus product in every issue. People will subscribe just to start collecting those bonuses. Plus, it will keep people subscribed because they will want to see what the next bonus will be.
25. The “Next Time” Technique
Tell your potential subscribers what type of content will be in your next issue. They will think that if they subscribe right away, they will be able to read the content in their next issue. It gives them an incentive to subscribe on impulse.
26. The “Ad Less” Technique
Tell your potential subscribers your list has very little advertisements. People sometimes don’t subscribe to free lists or e-zines because they think all they get is a bunch of ads. You could even offer an ad-free or an all content/article (with a resource box) version of your list.
27. The “Give Me Them” Technique
Tell your potential subscribers that you accept article submissions. You’ll get people who will subscribe just so they can submit articles and see them published. You will also get a steady stream of content you can pick and choose from.
28. The “Swap Me” Technique
Tell your potential subscribers and other e-zine publishers that you accept e-zine ad trades. People will subscribe just to submit ad trades with you and see if you run their ad. Doing list ad trades can increase your circulation fast.
29. The “Got Friends?” Technique
Tell your current e-zine subscribers they can get a free bonus for persuading 3 of their friends, family members or associates to subscribe or by forwarding your e-zine to them. You could set up a “tell a friend form” on one of your web pages.
30. The “It’s Worth” Technique
Tell your potential e-zine subscribers how much a subscription to your e-zine is worth. You could actually tell them you used to sell subscriptions to it (if it’s true). If not, you could say that similar e-zines are charging so many dollars per year for a subscription.
31. The “Targeted Flirt” Technique
Tell or give your potential subscribers a compliment. People like to be complimented and will usually return the favor. It might just tempt them to opt-in to your list. The compliment needs to be something that would be related to your target audience.
32. The “Give It Away” Technique
Tell your potential or current subscribers they can give away your e-zine as a bonus product. Many people need bonuses for their products or services. It will give their prospects an incentive to buy their stuff and build your list at the same time.
33. The “Try A Piece” Technique
Tell your potential subscribers they can read samples of your past issues or list before they opt-in. If people like your content, they will definitely subscribe. It would be a good idea to use some of your best content.
34. The “See The Past” Technique
Tell your potential subscribers that they will get access to all your past issues or messages if they opt-in to your list. You can tell them the benefits of those issues too. You can have them all archived on your web site by date or subject in a password protected area.
35. The “Waiting List” Technique
Tell your potential subscribers that you are only allowing a limited number of subscribers. It will create more persuasion for them to opt-in right away. You could tell them once you hit so many subscribers, they will have to get on a waiting list.
36. The “Unsubscribe” Technique
Tell you potential subscribers there is no risk as they can unsubscribe at any time, no questions asked. It will remind them even if they subscribe that they can unsubscribe any time if they don’t like your list.
37. The “E-mail Me” Technique
Tell your potential subscribers that you would like to hear from them about how you can improve your e-mailings. You could tell them you regularly survey your existing subscribers for their opinions and what they would like to see from your list.
38. The “Keep It Free” Technique
Tell your potential subscribers you may be charging for your e-zine in the future but if they subscribe now, their subscription will always be free. People will want to subscribe quickly so they can lock in their free subscription.
39. The “I’ll Pay You” Technique
Tell your potential subscribers you will pay them to subscribe. You could have a “subscribers only” affiliate program for one of your products. They will feel privileged and know they will have less competition to make commissions.
40. The “Easy Form” Technique
Tell you potential subscribers how easy it is to subscribe. Remind them they only need to type their first name and e-mail address or say all they have to do is send an e-mail to a certain subscription e-mail address.
41. The “Budget It” Technique
Tell potential subscribers about your e-zine in free advertising locations. It could be free classified web sites, forums, blogs, chat room profiles, e-mail discussion lists, list building sites, give away sites, etc. Most of the locations you can just add a signature ad to your post.
42. The “Subscribers-Only” Technique
Tell your potential subscribers they will get access to a free subscriber-only community. It could be a forum, message board, chat room, blog, etc. Your subscribers will feel special and privileged to only have access to it. They will like to communicate with other people that are interested in the same topics.
43. The “Barter Everything” Technique
Tell other e-zine/list publishers or web site owners you’ll trade ads with them. It could be classified ads, text links, top sponsor ads, solo ads, banner ads, autoresponder ads, thank you ads, pop up ads, etc.
44. The “I’ll Be There” Technique
Tell your potential subscribers you offer 24/7 e-mail support. People want to know you’ll always be there for them. Many problems can arise, like people not getting your e-mails, not being able to unsubscribe, questions about your offers, etc.
45. The “My Advice” Technique
Tell your potential subscribers you’ll offer free consulting via e-mail if they opt-in. This is similar to customer support but their questions will be more about the topic of your list. You may want to train and hire someone to answer all the questions or set up an e-mail ticket system.
46. The “Snooze You Lose” Technique
Tell your potential subscribers you will be offering a specific free bonus to the next 1000 subscribers. If they want the bonus, they will subscribe. You are also persuading them to subscribe right away with your limited time bonus.
47. The “Famous Guest” Technique
Tell your potential subscribers the names of the guest authors that contribute articles or content to your list. You could even list some of their professional accomplishments and credentials. People may subscribe just to learn more about them and their knowledge.
48. The “Skim It” Technique
Tell your potential subscribers your e-zine or list is easy to skim through and read. You could tell them you have a table of contents, clickable links, that you’ve divided each section up, it’s not full of techno jargon, etc.
49. The “Full Of Help” Technique
Tell your potential subscribers that each issue is full of helpful web site links and resources. People want to learn about new web sites, resources, products, information, tools and advice that will help them accomplish their goals.
50. The “Total Them Up” Technique
Tell your potential subscribers how many subscribers you already have. People will see how many subscribers you already have and if you have a lot, they will know your list is good. They will feel they are missing out if they don’t opt-in.
to be continued ……..