Networking Your Online Business

 

If you are running your business online, then it only makes sense to build your network through social media. These days it’s a must, if you hope to get noticed by your peers and customers. However, to achieve the best results it’s important to approach it properly. Take time to understand all the benefits of each different social network and focus on the ones that are the best match for your business.

– Who’s Your Audience?

The first place to start is by finding out which network your audience uses the most. Do they like Facebook, Twitter, Instagram, LinkedIn? Maybe they are more into YouTube, Pinterest or Snapchat. Think about the leaders in your industry. Check out their social profiles. Once you know where they are you can begin connecting with them.

Start by getting involved in groups that include people you’d like to build relationships with. For professional networking, the best places to participate in groups are on LinkedIn and Facebook.

If they like Twitter, then join some Twitter chats. These are generally at a set time and during the chat, you’ll use a hashtag that identifies the chat and shows your participating in the conversation.

There are several ways you can find twitter chats. Using sites like TweetReports or Twubs can make the job a little easier. You can also host a twitter chat, where you set up the time and hashtag, and invite others to join in.

Tip: you can register your hashtag on Twubs to get more participants.

If you’d like to know more about Twitter chats here is a post from Hootsuite that can help: https://blog.hootsuite.com/a-step-by-step-guide-to-twitter-chats

As you participate in groups and chats keep note of the people you might like to connect with one-on-one. then follow or friend them, so you can connect with them and begin developing a working relationship.

– Participate frequently

You’ll want to post and comment on a regular basis. It’s a good idea to include a set time in your schedule for social networking. For example, you may want to spend an hour in the morning posting or commenting or maybe split that up into shorter blocks of time throughout the day. It may take some time to find the perfect schedule for your business, but once you do it will become a part of your daily routine.

– Offer value

To get the best results always offer something of value to your network as opposed to always asking for something. Don’t join in just to sell. Always keep in mind that the whole point of networking on social media is to be social. This means you must interact and engage with your connections. Don’t start by asking them to do or buy something, instead see what you can do for them, be helpful and informative.

– Track your progress

Know what kind of posts are getting the most interaction and what time you’re posting them. This will help you connect better with your audience by knowing what they like to see and when they’re most likely to see it.

Social networking can be intimidating, but it doesn’t have to be. It offers fast and affordable ways to build relationships with people in your industry, just remember it’s a two-way street. The goal is to create a highly interactive community that can help you grow your business, so be sure to give if you hope to receive.

 

 

Networking Your Online Business

 

As a business owner, you probably feel like there’s always more you could be doing to grow your business. One of the best ways to do that is by networking. Unfortunately, many people think that it’s out dated and only works for those that run a more traditional brick and mortar business. They are under the impression that it won’t work as well for a virtual business owner, when in fact it can be extremely effective.

The good news is the Internet has changed the rules in terms of networking because it opens new opportunities much faster than the more traditional methods that we’re familiar with.

Networking is a very powerful tool that can help you become more knowledgeable, find new clients, and spread the word about your business. It’s all about forming relationships where you can share ideas and build beneficial business connections. The good news is that now going from one local event to another isn’t the only way to make new contacts. It’s easier than ever before to connect with people in your industry locally and even globally.

Not sure if networking is right for your business here are a few reasons why you shouldn’t ignore it even if you hate the idea of it.

– More business opportunities

This is the most obvious reason why people network in their business. When you get other business leads through networking, you can be fairly confident that they’re going to be high quality and can quickly turned into clients. It can open all kinds if new opportunities that you wouldn’t have had otherwise. Like, partnerships, joint ventures, speaking engagements, increased sales, and more.

– More contacts

As I’m sure you’ve heard before “it’s not what you know, it’s who you know” especially when it comes to business. When you connect with other people, you open yourself and your business up to so many beneficial resources. Not only do you get the person or company you network with, but you also get access to all of the people that they have in their network.

Having multiple groups of people, you can call on if needed, is important when it comes to building a strong business.

– Mentoring

This is a great chance for you to get to know people who have a wealth of knowledge and experience that they’re more than willing to share with you. You can learn so much from your network if you take advantage of it.

Positive effect

When you’re growing your business it’s important to surround yourself with positive people and having a network of like-minded, supportive, and positive people in your corner is an invaluable resource.

Networking isn’t always easy for everyone. There are people who naturally good at talking with others and find it quite easy to talk about what they have to offer. Then there are those that are terrified of the idea and would prefer to avoid it altogether.

If you happen to be in the latter keep in mind that it doesn’t have to be a horrible experience. When you prepare for it and go into it with a purpose, you’ll find that it will make an enormous difference in the success of your business.

The Fine Line between Internet Marketing and Spam

The Fine Line between Internet Marketing and Spam

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.  The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.